The social community previously referred to as Twitter has absolutely migrated over to X.com, proprietor Elon Musk mentioned Friday.
The billionaire head of Tesla, SpaceX and different firms purchased Twitter for $44 billion in late 2022 and introduced the rebrand to X final July.
Though the brand and branding had been modified to “X,” the area identify remained Twitter.com till Friday.
“All core methods at the moment are on X.com,” Musk wrote on X, posting a picture of a emblem of a white X on a blue circle.
Queries to Twitter.com redirected customers to X.com on Friday morning, although the unique area identify nonetheless appeared on some browsers.
Musk has repeatedly used the letter X within the branding of his firms, beginning in 1999 along with his try and arrange a web-based monetary superstore referred to as X.com.
When he purchased Twitter, he arrange an organization referred to as X Corp to shut the deal.
Musk has mentioned he desires “X” to turn out to be a super-app alongside the strains of China’s WeChat.
The Chinese language app is far greater than X and weaves collectively messaging, voice and video calling, social media, cell cost, video games, information, on-line reserving and different companies.
He has additionally bolted onto X an AI chatbot referred to as “Grok,” which was launched in Europe this week.
Musk’s management of X has proved controversial.
He has fired hundreds of employees, overseen main technical issues and reinstated accounts of right-wing conspiracy theorists, in addition to former President Donald Trump.
European regulators have additionally begun probes into X and different social media platforms over fears of misinformation.
The EU demanded earlier this month that X clarify its choice to chop content material moderation employees, giving the corporate a deadline of Friday.
AFP has contacted X for its response.