Walgreens is now a sweet vacation spot, because of TikTok.
The pharmacy chain mentioned it’s ramping up manufacturing of Walgreen’s Good! Gummy Mango peelable sweet, and limiting on-line gross sales to at least one bag per buyer because of excessive demand for the squishy treats, fed by social media.
A part of the retailer’s lower-priced Good! home model of snacks and drinks, the miniature variations of mango fruit —which sells for $1.99 a bag — first appeared in September 2023 in 2,500 Walmart shops.
The thought for the sweet got here from a vendor relaying peelable mango traits they had been seeing in Asia, Marty Esarte, vp of Walgreens’ owned manufacturers, mentioned in an electronic mail.
“TikTokers found the candies in January and earlier than we knew it, merchandise had been flying off the cabinets,” Esarte mentioned.
In a single video on the platform, a TikToker describes choosing up a bag of the sweet at Walgreens after seeing it “throughout social media.”
Walgreens is rising stock for the mango-flavored product to eight,000 shops on Might 22. A brand new peelable banana gummy will launch in 5,700 shops on the identical day, additionally promoting for $1.99 a bag, the corporate mentioned.